I Will Create and Maintain Your Blog as Your Social Media Hub

Screen-Shot-2013-06-18-at-1.53.20-PM-tmThe social media popularity is proving what I have suspected for a couple of years–that blogs are too long to sustain continued growth. The bloggers who are evolving to include Twitter, Facebook, and other media will continue to sustain a readership. Vine, Instragram, and You Tube all give us added video links to support our blog posts.

So, although I create a wordpress.com blog for you as your social media hub, I advocate spending your energy and/or money maintaining the other social media added to your blog. Therefore, the blog becomes the landing pages and/or platform for your business. By adding other links from other sources, you give customers the opportunity to click through to another of your sites as opposed to clicking through to someone else’s sit

I have over 30 blogs but 22 main ones. I have put them all on one blog so you can see them on one page. Kathy Berman’s Main Blogs for 2015.

My email is changemaker.kathy@gmail.com.

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Are You Using Social Media to Attract Recruiters?

7607705630_e73e59a2cd_z98% of recruiters use social media to find new employees.  While resumes rarely reflect your personality, the social media messages you send tell the world what is important to you. We each have a tendency to choose platforms or positions that have meaning for us. So recruiters can get a sense of how you will or won’t fit into a particular job.

From Lindsay Olson by Lindsay

Are Recruiters Looking for You On Social Media?

“Think only your friends are hanging out on Twitter or Facebook? Think again — especially if you’re hunting for your next job.

Employment recruiters are spending more time looking for qualified job candidates on social media, it seems. Because so many professionals are branding themselves as experts on social sites, recruiters are finding it easier to locate people with the skill set they’re looking for.

Here’s the portion of recruiters that are looking for you on social media (Inc. Magazine):

  • LinkedIn: 98%
  • Twitter: 42%
  • Facebook: 33%

Position Yourself to Be Found Through Social Media

For those of you who haven’t put any attention into making your social media profiles a beacon for recruiters to find, Vinda Rao, Marketing Manager for recruiting software company Bullhorn, offers these tips:

  1. Keep your social media profile clean. It does matter: 98% of recruiters used social media for recruiting in 2012, so make sure what they’re finding out about you online is professional and appealing.

  1. Can’t juggle several social media accounts? Focus on LinkedIn. You’ll find more recruiters on LinkedIn than any other social media network. Nearly 100% of recruiters use it, compared to their less frequent activity on Twitter and Facebook.

  1. Are you aiming big or small? Tailor your social networking use to your goal. U.S. recruiters at small companies are less likely to recruit on LinkedIn than big companies, but are more likely to use Facebook or Twitter.

  1. Have some downtime while lounging by the pool or on a long bus ride? Check job opportunities on the go: 53% of recruiters found mobile recruiting technology extremely important.

  1. Your Alma Mater may not matter as much as you think. Fewer than 4% of recruiters say that the name of the school the applicant attended would truly help differentiate her as a candidate.

  1. Depending on what field you studied, research what social network your industry focuses on. Interested in the restaurant or fashion industries, for example? Twitter is your best bet. Security and legal candidates are best suited to search for opportunities on LinkedIn, and those looking for a job in nursing should be perusing Facebook.

Let Your Beacon Shine

The point here is: social media can expand your horizons when it comes to helping you find a job. The more places you look, the faster you’ll secure the position you really want. Make sure you shine on social media, and share a variety of updates and links to show that you know your stuff:

  • Share links to your blog content and promote relevant content of others. Ask questions to get people to click
  • Engage in conversations with other industry professionals
  • Answer questions people have about your field on LinkedIn Groups and LinkedIn Answers, or hop on Quora and get involved in discussions
  • Retweet relevant content and share your own two cents
  • Share your own insight on a subject, and don’t be afraid to weigh in on topics that matter to a professional in your field.”

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Adding Video to Your WordPress Social Media Hub

9207892856_25f8bc851b_zYou can add video from You Tube, Vine and Instagram to help your customers better relate to your business. Your social media online business center should help customers answer questions and solve problems.

Vine was gaining a lot of users–up to 13, million now.but Intagram with 130 million users has added video also.

Here are some posts if you want to read about adding video.

The Genius Of Instagram’s New Video: It Can Also Stay Still | Co.Design: business + innovation + design

How Video Gives Instagram A Split Personality – ReadWrite

Instagram Video and What It Means for Vine

http://mashable.com/2013/06/18/att-solar-chargers

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Using Social Media for Your Job Search

5440728270_2187f2fb90_z(1)  Using LinkedIn for your job search–Ten ways to use LinkedIn to find a job  from Guy Kawasaki includes getting the word out, getting LinkedIn recommendations from your colleagues, find out where people with your backgrounds are working, find out where people at a company come from, find out where people from a company go next, check to see if a company is still hiring, get to the hiring manager, get to the right HR person, find out the secret job requirements, find startups to join, and build your network before you need it. Check out his “The Art of Schmoozing“, Jobs.alltop and Linkedin.alltop.

(2)  Tips for Job Seekers: How to Catch a Recruiter’s Attention at LinkedIn from Digital Inspiration and written by Amit Agarwal begins with a video from Fortune. Also check out LinkedIn Tips. The tweaks for LinkedIn includes export Linkedin contacts, check who has viewed your account, remove LinkedIn contacts, enable network feeds, check for people you may know, add your blog RSS to LinkedIn, and change your LinkedIn url.

(3)  Keppie Careers has many aids and suggestions for the job seeker. One post is entitled “How to find a job: get out of your job search rut”. One hint from this post is to stop looking for a job and start looking for a company. Think of your job seeking as energy and use energy to get a support network in the very beginning of needing a job.

(4)  Amanda Sundt writes for The Wall Street Journal on a blog entitles Laid Off and Looking. She has a good post about “The Ups and Downs of Connecting Online“.

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How to Use Social Media to Advance Your Cause

5330849194_c3a4ef78b6_zI scan over 300 blogs in my feedly RSS reader. (BTW–I am loving feedly more than the Google Reader because they care about a good product.) Because I am integrating the study of social media here into my main blog, I am always on the lookout for recovery blogs who are using social media to grow. I found a great one today.

From Child Abuse Survivor: “The Word is Out”:

“The other day, while contemplating this site and the original purpose of it, I was struck by something profound, and sort of wonderful. Almost 12 years ago, I moved what had been a fledgling little website about being a survivor, and turned it into a blog. When I did that, I vowed to use this new-found technology to try and accomplish what I had set out long before then to do, which was to simply provide a place where other survivors could read and realize that they were not alone when it came to trying to overcome an abusive childhood.

As I considered whether I had been able to do that, or was still providing that kind of service, I looked over at the Twitter account associated with this page and saw over 2,800 followers. Then I looked at the Facebook Page associated with this blog, and saw that it is closing in on 1,000 “Likes”. The Google Plus Page had well over 150 people following it, and the Google Plus Community I recently started up had 124 members.

So yeah, I’d say that the word has gotten out, and that lots of people now know that there’s at least one site where they can go, read about being a survivor, see comments and links to other survivors, and know that they do not have to face this all alone. That is gratifying. On the other hand, there are so many survivors out there who still are afraid to talk about what happened, and do feel like they are dealing with their past all alone. That’s why it’s so important that we keep talking, and why we keep sharing resources with people. The more we can get the word out about not just this site, but others out there that are doing great work, the fewer survivors will have to cope in secret.

Thanks to everyone who has shared this site with their friends, families, and online networks. You never know who might just feel a little less alone because you did!”

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