Reinventing Yourself—this is a great 20 page PDF file but I don’t know who wrote it. The only clue on the file says Ibarra-CH1 4th 9/24/02. I would be happy to print an author if someone knows this author.
Five Ways Web Professionals Should Be Proactive in a Recession by one of my favorite bloggers, Jeremiah Owyang.
Another great source is Mashable: The Social Media Guide. Dan Schawbel Writes: 10 Ways Personal Branding Can Save you From Getting Fired.