You can add video from You Tube, Vine and Instagram to help your customers better relate to your business. Your social media online business center should help customers answer questions and solve problems.

Vine was gaining a lot of users–up to 13, million now.but Intagram with 130 million users has added video also.

Here are some posts if you want to read about adding video.

The Genius Of Instagram’s New Video: It Can Also Stay Still | Co.Design: business + innovation + design

How Video Gives Instagram A Split Personality – ReadWrite

Instagram Video and What It Means for Vine

http://mashable.com/2013/06/18/att-solar-chargers

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