From Aaron Lees’s blog: 3 tips for building real connections through your blog:
These three simple tips will help you build a successful blog through relationships with influential bloggers:
1) Interact On Social Networks
You probably already know how valuable social networks are for sharing your content. But, do you understand the value of sharing the content of influential bloggers with your own audience? Many beginner bloggers fear retweeting and sharing content on a social level. They tend to worry about losing their audience to another site because they prefer the other blogger’s content instead.
However, in order to establish and maintain real relationships, you need to have fresh content published on your site consistently. This content doesn’t have to be your own. It just needs to be relevant to your industry, and bring value to your readers. Sharing valuable content published by influential bloggers gives your readers a different perspective on industry topics. It also tells your audience that you care more about proving them with resources of value than being the number one blog. They’ll appreciate this and keep coming back for more.
2) Interact with Comments
Whenever you find a blog relevant to your niche, you should interact with that blogger. If he/she is an influential blogger, you need to interact with them as much as you possibly can. Commenting is a very efficient way of engaging directly with influential bloggers, as well as their audiences. As long as your comments are relevant to the blog post, and thought-provoking, they will provide you with forum. This forum gives you the ability to communicate with the blogger on a much deeper level than retweets, likes and shares. Soon, the audiences of these influential bloggers will also come to consider you an industry leader, and hop on over to your blog to continue reading what you have to share.
3) Publish Link Roundups
What is a link roundup? Generally, it’s just a list of links to relevant, thought-provoking posts that the blog owner wants to promote to their own audience. These link roundups increase your site rankings because they create valuable, relevant backlinks to your blog. Also, if the link roundup is posted by an influential blogger, many of their readers will visit your blog simply because they trust this blogger. As long as your content brings value to their lives, they will soon have the same real connections with you through your blog as well.