Emotional Sobriety: My Journey to ACA » Social Media

Humana‘s Director of Consumer Innovations, Greg Matthews, uses social media to communicate with Humana’s customers and which he blogs about his experiences in his delightful blog, CrumpleitUp.com.

In attitudebranding.com, he writes about his experiences. I especially recommend his first sentence. “Humana made the decision to step- lightly-into social media.” In beginning the Humana social media campaign, they decided to develop a set of principles to live by–which became “The Town Square”. Each Humana department has a “lot” on the time square. The main concept I learned from this post was for companies to hire their social media employees who have creativity.

In developing the Town Square, Greg and the Web/New Media organized a team of 17 employees from 14 different departments which they call the “Chamber of Commerce”. Read the whole article for new ideas.

The BuzzNetworker has collected some great posts about social networking tips and tricks. Anna Farmery lists the bloggers with the title of each post. I love how easy it is to retweet this article so, of course, I did.

No one does better organizing of information than Robin Broitman. In her blog, interactiveinsightsgroup, she posts LinkedIn Superguide, which includes tutorials, tips and tools. Her posts are so detailed that you will frequently need no other posts.

She also has a free ebook entitled “How to Get Started in Social Networking”.

In Mashable: The Social Media Guide, Dan Schawbel lists 5 Lessons Celebrities Can Teach Us About Facebook Pages. He is also the Author of the book, Me 2.0: Build a Powerful Brand to Achieve Career Success.

Using Social Media for Your Job Search

kberman — Tue, 17 Feb 2009 11:58:44 +0000

(1) Using LinkedIn for your job search–Ten ways to use LinkedIn to find a job from Guy Kawasaki includes getting the word out, getting LinkedIn recommendations from your colleagues, find out where people with your backgrounds are working, find out where people at a company come from, find out where people from a company go next, check to see if a company is still hiring, get to the hiring manager, get to the right HR person, find out the secret job requirements, find startups to join, and build your network before you need it. Check out his “The Art of Schmoozing“, Jobs.alltop and Linkedin.alltop.

(2) Tips for Job Seekers: How to Catch a Recruiter’s Attention at LinkedIn from Digital Inspiration and written by Amit Agarwal begins with a video from Fortune. Also check out LinkedIn Tips. The tweaks for LinkedIn includes export Linkedin contacts, check who has viewed your account, remove LinkedIn contacts, enable network feeds, check for people you may know, add your blog RSS to LinkedIn, and change your LinkedIn url.

(3) Keppie Careers has many aids and suggestions for the job seeker. One post is entitled “Get help for your job search before desperation sets in“. Think of your job seeking as energy and use energy to get a support network in the very beginning of needing a job.

(4) Amanda Sundt writes for The Wall Street Journal on a blog entitles Laid Off and Looking. She has a good post about “The Ups and Downs of Connecting Online“.